Business Plan D&D Beauty Salon Essay

D&D (Dreams and Desires) Customize Beauty Salon is a unique salon of its kind. It tends to provide all barberry and cosmetology services under one roof in a unique way. What makes D&D so unique is its distinguish software. The software allows the client to see, realize and evaluate him/herself in a real time. It takes picture of the customer and instantly allows them to perform different functions, such as; try different hairstyles, change hair color, apply different types of facial hairstyle and for girls/women it allows them to apply wide range of makeup as well. The purpose behind such a unique idea is to fully satisfy the hidden needs and wants of the people which usually they are unaware of. Once they have the opportunity to realize and evaluate themselves there is more chance that the customer will leave as a happy customer. So using the same phenomenon we are going into the market with the different slogan â€Å"_No One Leaves unhappy_†. As the work of a beauty salon does not ends up here, it requires professional and well experienced staff to provide customers the services exactly what they perceive in their mind and what the software had shown them. For that we are striving to hire two foreign qualified professionals initially. Along with their regular duties they will also train our local beauticians/hairdressers. Our distinctive D&D software will act as a competitive advantage for us, through which we are going to compete with the well established big giants in the beauty clinic industry. As no one in the industry is currently serving the customers with this mind set so it’s a kind of gap we have identified and we have prepared a strong strategy to fulfill these hidden needs and wants of the customers in the market. The trend has shown that there is a boom going on in the beauty clinic industry, new salons are opening consistently and the current established brands are generating massive profits, so it’s a very good time for us to enter into the market with our unique selling proposition. To achieve our objectives we are seeking additional loan financing. Our capital structure will be 50% equity based and 50% external financing. Our 50% equity will be equally distribute among five owners of the company, however we will take a loan on 19% interest rate from UBL to fulfill our external financing requirement. The initial capital that is required to start our salon is Rs.4079500 hopefully by the end of year _ we  will reach our break even. Our projected Income Statement shows that by the end of year 3 we will start earning substantial profits. Overall keeping in mind the industry and market attractiveness we are quite confident that future for D&D Beauty Salon looks quite bright. COMPANY DESCRIPTION COMPANY INTRODUCTION Dream and Desire is a unique kind of beauty salon. It is one of the most innovative beauty salon which is going to revolutionize the entire barberry and cosmetology segment. This is the era of technology and Dream and Desire provides customers with a blend of classic service with updated technology. At Dream and Desire we provide services to both males and females. Services include hair cutting, facial services; make up, waxing and a lot more services that are provided at any other beauty salon. We provide services for people from all genders and age. The innovation brought in by Dream and Desire is the addition of technology in the service. At Dream & Desire customers can have a look at their new looks before they actually get it. Customers can choose from different hair styles and cosmetology and then the specifically trained barbers and beautician at Dream and Desire would provide the customer with the required services. COMPANY HISTORY Dream and Desire is a new company in the industry. It does not have a history but it will surely create history by revolutionizing the barberry and cosmetology industry by introducing technology in the industry. In the past companies only used to cut hair and provide cosmetology services to customers on the basis of what customer told them about what the customers requires or how he wants to look but now with the most innovative beauty salon Dream and Desire customers can actually see how they would look in different hair styles and cosmetic before even getting the service performed on themselves. Where as in the past customers only used to get their hair  cut and they could only see their new look after they used to get the service performed on them. Before Dream & Desire, all beauty salon, small and big barber shops and salons all used to just provide services without the much needed, dreamt and desired technology. MISSION STATEMENT _Our mission is to build the most innovative beauty salon in the industry. We at dream & desire are passionately committed at providing our customers with the most innovative barberry and cosmetology service that they can ever experience._ VISION STATEMENT _Our vision is to revolutionize the barberry and cosmetology industry by making customers happy and satisfied through our D&D Software Beauty Services._ SERVICE DESCRIPTION Dream and Desire provides all the services that any other beauty salon provides but the competitive edge that we have over other salons is the addition of technology. We can actually show the client how he would look after getting the service before even providing him services. At dream and desire we provide services and fulfill appearance desires of customers. Through our D&D software we can provide our customers with their pictures of what they would look like with different hair styles and cosmetics. Our services include Hair Cutting ,hair styling , hair dyeing , hair streaking, threading ,bleaching, waxing, make up , bridal make ups for both grooms and brides, manicure ,pedicure ,consultation, face massage and all the other services that you find on any other beauty salon but with an assurity of how you would look after the service is provided to you. We  provide an additional service of D&D software but at a very reasonable price as compared to other salons .This shows that we at Dream and Desire really want the customers to look as they have always dreamt and desired. We use branded products for providing our services whether its bridal make up, party make up, hair streaking and dyeing and all the other services provided at our beauty salon are provided by branded products whether its scrubs, moisturizers , toners, hair color, wax, creams, hair masks, nail polishes ,gel and every other product used by our beauticians is branded. CURRENT STATUS Our business is currently in the building stage. A full-fledged business plan has been made for Dream & Desire but it’s not yet been implemented practically. LEGAL STATUS AND OWNERSHIP Our business is still in the building stage. We have a full-fledged business plan but we are still in the process of buying patents, copyrights and license for our business â€Å"Dream & Desire†. Dream & Desire is a partnership venture which is owned by 5 partners with each one having 20% ownership rights. KEY PARTNERSHIPS (IF ANY) Currently we do not have as such any partnership but in near future we are hoping to build some of them with the people in the same or different industries. Once we see the early growth of the company we will definitely going to look for companies like different garment stores and other fashion related segments to build partnerships with them which will be sustained for longer run. We will provide them the facility of our D&D software which will enhance the level of their current services. Similarly in our salon we will  promote their brand and in return we will ask them to promote D&D. So will build long term sustainable relationship with other companies once we are ready for the boom. INDUSTRY ANALYSIS INDUSTRY SIZE AND GROWTH The beauty salon industry is mainly composed of small, independently owned salons. An average salon offers services such as haircutting, styling, coloring, shampooing and permanents. Other salons have expanded their businesses to offer services such as nail care, facials, makeup application, waxing, massage, tanning and other beauty treatments. Our services belong to the Beauty Clinics Industry. When we look at the industry we can see that there are a lot of hair salons and barber shops in Pakistan. In the past few years Pakistani people have become very beauty conscious especially the youth of Pakistan because of which the number of Hair and Beauty Salons in Pakistan have increased significantly. This industry caters one of the most common needs of all the people in the world. On daily basis about 15 to 20 people on an average visit the male beauty salon whereas about 20 to 25 females visit beauty parlor. The industry is very crowded and it’s still growing. Both the number of beauty salons and the number of beauty conscious people are increasing in Pakistan. There are uncountable beauty salons in Pakistan but none of them provide an innovative service as we do so the industry that our services belong to is very attractive and its attractiveness is increasing with time. People were beauty conscious in the past too but now the number has drastically increased and more and more beauty salon have been opened especially a large number for men so the industry is quiet new. Even though there were barbers in the early eras but beauty salons in Pakistan a comparatively newer industry. Major players in the Beauty Clinics are Depilex, Nabila, however in Lahore some other competitors are, New Look, Alle’Nora, Samia’s, Muneeba, Elysium. There is no administrative or regulatory body to govern the practices of this industry so there is no statistical data available regarding the exact number of players in the market. CURRENT INDUSTRY STRUCTURE The number of beauty clinics in Pakistan has increased at a fast pace over the last few years. The size of this sector of service industry is still growing. Due to very low amount of investment that is required to start beauty parlors, the number of such establishments has cropped up in houses all over the country. In Lahore, more professional and large clinics have been set up in commercial areas like M. M. AlamRoad, Defence, and Main Boulevard Gulberg. Professional experts are currently operating approximately 15 large beauty clinics in Lahore. The beauty industry today encompasses far more than cosmetics and skin care products, though they are still a significant portion of the sector. A wide range of services and products are available to help us put our best face forward, and the beauty industry now also encompasses hair styling and hair removal, nail and tanning salons, massage parlors, shower and shaving products, perfumes, colognes and more. Many people now treat their beauty ritual as an escape from the hustle of the information age, whether it’s a few minutes spoiling oneself with a high-end product or a full day at a luxury spa. Comprised of a diverse yet interrelated set of business lines, the beauty industry helps us look and smell our best. Before we leave the house each day, we have likely undergone our personalized beautification ritual. Included in this ritual are the daily shower and shave, the weekly nail trim, and the monthly haircut. And increasingly we are taking a more holistic view of our health, and our beautification ritual may now include a periodic massage and trip to the spa. But our concern with our appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history. For the interested entrepreneur this continuing growth and evolution offers a diverse menu of opportunity. KEY SUCCESS FACTORS Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition. Use very good quality beauty products. Preferably imported and branded. The atmosphere of the clinic has to be according to the taste of targeted customers. The charges for different services should be set keeping in mind the price charged bythe competition. Establish trust within the community that each customer’s needs will be taken care of during every visit. Easily accessible location. Effective advertising. Ensure good quality of service at all times, and be consistent. NATURE OF PARTICIPANTS Industry participants are those whose services include salon. Salon services concern hair styling,haircutting, coloring, shampooing and permanents, nail care, facials, makeup application, waxing and other beauty treatment. INDUSTRY TREND The salon business is notoriously competitive and has really transformed itself in recent years. Previously, salons paid little attention to their decor and focused mainly on keeping it attractive and neat with good basic hairdressing furniture. Today, many of the leading salons are investing in proper interior design and product showcasing to build their retail income streams alongside their hairdressing and beauty services. Hair is an essential part of look gorgeous and one should pay extra attention to it to steal the show. In Pakistan the hair trends in (2012) there’s an absolute feast of looks. There are different hair trend like The Bob, Long and Wavy, Classy Ponytails, Straight Traces. MARKET ANALYSIS AND MARKETING PLAN: Effective marketing campaign is necessary to invite clients for a newly established beauty salon. For launching an effective marketing campaign we need to find some the following things. Market segmentation and Target Market Buyer behavior Competitor analysis MARKET SEGMENTATION Segmentation is a paramount to any businesses success. Identify the marketing segment for the product and explains why this segment was selected. DEMOGRAPHIC SEGMENTATION Demographic segmentation involves dividing the market on the basis of statistical differences in personal characteristics, such as age, gender, race, income, life stage, occupation, and education level. D&D Salon, for example, segment on the basis of age groups such as teenagers, young adults, and mature adults. D&D Beauty Salon will be targeting three dissimilar groups of clients. The salon will work hard to particularly appeal to each of these groups. D&D Beauty Salon will target Women, Men, and Children. Men will characteristically create up to 75% of the clientele. Men have shorter hair and require a faster, simpler job. D&D Salon will gear toward women who cannot meet the expense of an upscale  salon. There is not often a dissimilarity in quality of an upscale salon comparative to a family hair salon other than a upscale salon will tend to pamper you more, only accepts appointments, and the salon itself is generally a bit plusher. Someone who is financially responsible as opposed to someone who likes lavishness will support a family style salon. Young mothers and children will also be welcome in our salon. Typically, children are disreputably complicated when it comes to getting haircuts. D&D Salon will be a laid-back environment where children can have fun while they are waiting and we will work with parents to compose children while haircuts are performed. Where you advertise is as important keeping several factors in mind when looking for the client. Our segments is the people who visits beauty and hair saloons irrespective of their age and gender Take a good look at your business you should always know where you should advertise and this works to your advantage if your goal is to get customers out of what would normally be your target group. The social media is always a great place to advertise so as another place, often overlooked, is high school and college and university newspapers, fashion magazines. Expected customers are following 60% male 25% females 15% young children with mother PSYCHOGRAPHIC SEGMENTATION VALS (â€Å"Values, Attitudes and Lifestyles†) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services to appeal to the people most likely to purchase them. According to VALS our customers will be Innovators: These consumers are on the leading edge of change, have the highest incomes, and such high self-esteem and abundant resources that they can indulge in any or all self-orientations. They are located above the rectangle. Image is important to them as an expression of taste, independence and character. Their consumer choices are directed toward the â€Å"finer things in life.† Experiencers: These consumers are the high-resource group of those who are motivated by self-expression. They are the youngest of all the segments, with a median age of 25. They have a lot of energy, which they pour into physical exercise and social activities. They are eager consumers, spending heavily on clothing, fast-foods, fashion, music, and other youthful favorites, with particular emphasis on new products and services. GEOGRAPHIC SEGMENTATION Geographic segmentation involves dividing the market on the basis of where people live. Divisions may be in terms of neighborhoods, cities, counties, states, regions, or even countries. Considerations related to geographic grouping may include the makeup of the areas, that is, urban, suburban, or rural; size of the area; climate; or population. For example, D&D salon will focus on identifying potential user segments in areas where there are potential customers It is based on variables such as customer concentration and macro-economic factors; we will be targeting the residents of Gulberg, GOR, shadman, defense, model town, faisal town. As these areas are near to the place where we will be operating and people residing in these can afford these services PRODUCT-BENEFIT Segmentation is based on the perceived value or advantage consumers receive  from a good or service over alternatives. Our customers will be satisfied because of our uniqueness Thus; markets can be divided in terms of the quality, performance, image, service, special features, or other benefits we will provide to our customers. BUYER BEHAVIOR To design our salon around the emotional buying patterns of the consumer, We have to go beyond simple design. We must incorporate the vision of environmental psychology. We have to match the best-proven practices of successful service providers and marketers inside the beauty industry. The salon of today and of the future, must combine elements of dependable science, blended with wishful thinking to create an alluring cocktail of reality and desirable fantasy. The fundamental principle of market research is that you can ask people questions and what they tell you will be the truth. In fact, it turns out that the opposite is far closer to the truth.. When the mind considers the future, it does so with idealism that is both optimistic and simultaneously devoid of any objective assessment of the past. There is a way to obtain a deeper understanding of consumers and make better-informed decisions. Humans have virtually lost the ability to appreciate the present, so wrapped up are we in dwelling on the past and wondering about the future. UNDERSTANDING THE CONSCIOUS MIND The unconscious mind is the real driver of consumer behavior. Understanding consumers is largely a matter of understanding how the consumer’s mind operates. The saying ‘first impression’ applies to more than just the visual when a consumer enters a salon. It is also important in verbal communication with a consumer. ENVIRONMENTAL INFLUENCES Humans like animals, interact and respond to their environment far more than we are aware of at a conscious level. If we want to change people’s behavior, the first thing we can do is change the environment. Changing the environment is uniquely powerful in changing behavior. There is no greater single influence. If we want to know why someone does or doesn’t buy, we have to understand how the environment shapes behavior. To maximize sales or impact of communication, the environment has to be right. It is not a revelation to learn that music and lighting can affect our mood and as a result, our behavior, the extent to which both can cause people to spend more is surprising. ENVIRONMENTAL DESIGN + PERSONAL CONSUMER EXPERIENCE = SUSTAINABLE COMPETITIVE ADVANTAGE COMPETITOR ANALYSIS Knowing Your Enemy is key and could help traffic into your salon. Knowing your competition is as important as anything else you will ever do in business. You need to learn who their customers are, how they work as a salon, number of employees they have on hand, what their range of services and products are and where and how they advertise. This way we will be able to know how to better serve your clients and run your business. Major competitors are the following Diplex Sobia’s New looks Alenora Tony and Guy Nabeela STRATEGY AND IMPLEMENTATION Skill at what we do, good customer service, and creating a pleasant environment for our customers will be important to implementing our business plan. COMPETITIVE EDGE We are unique from others, our customized style of beauty and our software’s is unique of its own kind there is no other such saloon operating in Pakistan D&D wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come from such a salon, they desire all of the services that we are proposing. Although the focus of D&D is hair services, we do wish to offer our clients the convenience of these other services in one location. There are a number of salons. But they are mainly in the very high income parts of our city and surrounding areas. We do not intend to compete with these we wish to offer a middle ground for those clients who can’t quite afford those high-end luxury salons. Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying area area MARKETING STRATEGY Our marketing strategy is a simple one: satisfied clients are our best marketing tool. When a client leaves our salon with a new look, he or she is broadcasting our name and quality to the public. Most of our clients will be referrals from existing clients. No major advertising campaigns are expected. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. The more they bring, the more chances they have of winning the free services Our marketing strategy is the key to our success: Emphasize our name and unique services through advertising. Focus on the convenience of our location. Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services. PROMOTION STRATEGY _ADVERTISING_ We will utilize local newspaper, local social and health magazines, local radio, local television, mail-outs to all households within the immediate five mile radius, and mail-outs to all local business within a five-mile radius. Often overlooked, is high school and college and university newspapers, fashion magazines. _INTERNET_ we will have a comprehensive website and on social media such as face book page and twitter. We will also add our salon placed on Google maps. The social media is always a great place to advertise so as another place _ALLIANCES_ this type of advertising will be implemented once we have grown beyond our break-even point. We will also form advertising alliances with  any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Advertising promotions with certain clothing brands such as Stone Age, outfitters, cross roads and in the ladies clothing we will alliance with Rang ja and wardah clothing and in ladies foot wear we will alliance with Heels. POSITIONING STATEMENT We will automatically position ourselves as one of the top customized beauty salons in the greater area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that there are not any beauty salons of our type in our target locations. PRICING STRATEGY Our pricing strategy will not be similar to that of our competitors. We will not charge over, or substantially under, standard prices for our services. We will be implementing a price penetration strategy PRODUCT PROMOTION We will manipulate our prices and offer discounts with services such as haircuts, shampoos and coloring treatments. Offering customers 10 or 25 percent off the purchase of a particular shampoo and conditioner with the purchase of a haircut and shampoo combination can help move merchandise and increase our service sales. Customers can be tempted by the desire to take the salon experience home with them and, with discounted prices on premier products MANAGEMENT TEAM & COMPANY STRUCTURE MANAGEMENT TEAM Dream and Desire has 5 founders who are also going to be the member of the board of directors. They would have the voting power for any decision that has to be made. All the five founders of Dream & Desire are Business Management Students with corporate experience. The founders are also going to act as operational managers who are going to visit the salon according to their shift times. Marketing and Finance Manager are also going to be hired for promotional and financial purposes respectively. Operational Managers are going to lead a team of stylists, beauticians and barbers. There is going to be one assistant operational manager for Male customers and one for female customers. The male assistant operational manager is going to lead a team of a signature stylist ,top stylist and two barbers and the female assistant operational manager is going to lead a team of a signature stylist ,a a top stylist and two beauticians. Operational managers are also going to deal with the activities of the staff. BOARD OF DIRECTORS The founders of Dream and Desire are also going to be the member of board of directors. Dream and Desire has 5 founders and each one would have 20% voting right. 80% of the vote should be in favor for any decision to pass. The board of directors is also going to responsible for HR activities (hiring & Firing). All the 5 members are also going to serve as the operational managers who are going to visit the salon according to their fixed days. BOARD OF ADVISORS Our resource person Mr. Rashid Hussain will assist us in implementing this project so he and some of our other teachers will act as Board of Advisors as well. We will seek help and guidance from them time to time. Other than there is a person, Mr.Nasir who has been successfully running his hair salon, he has helped us a lot in this project and he will further assist us in implementation phase of our project. COMPANY STRUCTURE The company is owned by 5 founders who are equal stock holders of the Dream & Desire. The sister concern of the board of directors is the board of advisors who advise the board on different issues mostly when the board or the owners are facing any problem with the business. The Board of directors perform the activities of HR Department themselves but they directly control three managers below them i.e. Operational manager, financial manager and marketing manager. The operational manager further controls 2 assistant operational managers one for the females and other for the males. Assistant operational managers report to the operation manager where as the operational manager directly reports to the board of directors. The operational manager also controls the duties of the staff (Receptionist, Security guard, clerk and sweeper). The two assistant operational managers further supervise 4 employees each. i.e. Signature Stylist, Top Stylist and two beauticians or barbers on each male and female case.

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The buying and selling of sex between (apparently) consenting adults should be none of the criminal justice systems business. Discuss - Essay Example In other places such as Northern Ireland, which formerly had comparable laws, paying for sex was banned in January 2015 (Stockham, 2015, p.1). Conventionally, prostitution is not illegal in the United Kingdom, it is considered as a private contract conducted between two consenting adults. Nevertheless, the laws function to make offering sex in exchange for cash challenging and risky. All sexual activities involving running of brothels, street walking and soliciting, where more than one woman trades sex in building are regarded illegal (Prosecution, 2015, p.2). However, there are many sections of legislation that pursue to adjust and penalize an extensive selection of acts related to prostitution in the welfare of public health, social welfare and moral order. This essay focuses on the buying and selling of sex between consenting adults should be none of the criminal justice systems business. Soliciting and kerb-crawling in public or quasi-public places are apparently unlawful and there are numerous laws which permit for the trial of those who are seen to merit from the prostitution of others individuals, such as ‘pimps’, clients and brothel proprietors. Off street working is legitimate, though, where there is more than one person available in an apartment even though the subsequent individual is not trading sex that individual may be considered to be living off immoral incomes and that apartment defined as a brothel. The publicizing of sexual activities in public places is also forbidden (Prosecution, 2015, p.2). Although the present legislative framework is regularly designated as having been put down in the wake of the Wolfenden Committee’s in 1957, evaluation of prostitution and homosexual felonies, previous statutes still remain in place and endure to form the legislative descriptions of prostitution. Furthermore, the array of unlawful legislation concerning to sex activities has been supplemented to subsequently and,

Argument in favor of Holistic Therapy for Lung Cancer Patients Essay

Argument in favor of Holistic Therapy for Lung Cancer Patients - Essay Example The holistic therapy focuses on five aspects of life that contribute to persons’ sense of well being, namely physical, social, spiritual, emotional, and intellectual (St. John, 2009). To have a better understanding of the benefits and advantages of CAM over conventional medicines (specifically chemotherapy), three arguments will be created to support Holistic Therapy. Chemotherapy is a method of treatment wherein anticancer drugs are administered to the bloodstream usually via IV infusion, with some that can be taken by mouth. The treatment not only affects rapidly multiplying cancer cells but also has adverse effects with healthy multiplying cells (Rothenflue, 2010). Focusing on the chemotherapy for lung cancer, the treatment has inherent side effects that can cause temporary as well as permanent damage to the patient. This side effect includes the reduction of healthy blood cells that lead to vulnerability to infections, bruises and bleeding, and the constant feeling of weakness and fatigue. It may also permanently damage the cells in hair roots; even if hair grows back after treatment, the color and texture would be different. The anticancer drug can also harm the cells in the digestive tract that leads to loss of appetite, nausea and vomiting, diarrhea, or mouth and lip sores. Side effects become even worse when radiation therapy is taken at the same period (Rothenflue, 2010). For the first argument, it is evident that conventional medicines are detrimental to the physical and emotional well-being of the patient. The invasive nature of chemotherapy makes holistic therapy more appealing to cancer patients, with current studies indicating that increasing number of cancer patients have undergone at least one alternative treatment. The most common CAM treatment is the use of vitamin and mineral supplements, which is intended to strengthen the patients’ immune system and to

Observational Research Essay Example | Topics and Well Written Essays - 250 words

Observational Research - Essay Example On the other hand, in non-participant observation, the role of the observer is limited to that of a spectator (DocShare, 2009). The components of observational research are a collaboration of several skills. These include listening skills, non-verbal behavior, conflict management, relationship management, creativity, critical thinking, communication and analysis skills. These components are needed so that the researcher can embark on a successful observation research project. The observational research process includes nine steps (DocShare, 2009). First, is to determine the research objectives, what the researcher wants to observe and his purpose. Second is the selection of the research subjects, i.e. the people to be observed. The third step is for the researcher to decide what field role he is going to adopt, whether a participant or non-participant. Gaining entry to the research field or going where the participants spend time is the fourth step. The fifth step is building rapport with the subjects to develop a reciprocal relationship and mutual trust. The next step is observing the phenomena of interest and recording the findings. The seventh step is exiting from the field of study.

Greece Police Essay Example | Topics and Well Written Essays - 750 words

Greece Police - Essay Example This paper will analyze policing in Greece with a focus on the Hellenic police. The Hellenic Police is a government agency that was formed in 1984 with the merging of the Urban Police Forces (Astynomia Poleon) and the Gendarmerie (Chorofylaki) (Hellenic Police 2014). As would generally be expected, the agency is charged with enforcing law and order. In relation to this, the mission of the police force in Greece is to see to it that peace prevails in the country and that citizens enjoy unhindered social development. Its other mission is to interdict criminals, prevent crime, protect the state and ensure that a democratic government oversees the functioning of the state (Hellenic Police 2014). In general, the Hellenic police conduct function related to general policing and traffic safety in line with the stipulates of the constitution. The police force falls within the of the Ministry of Interior. In this respect, the Ministry directs schedules monitors and oversees the activities of the police force as noted by the Hellenic Police (2014). Figure 1 shows the logo of the Hellenic Police Force. Members of the police force are trained in line with a curriculum prescribed by the Ministry of Interior. Based on the training and the functions that they are mandated to perform, members of the police force in many occasions have to bear with risks as they endeavor to prevent crime and attend to the public’s demands in different situations. The force commonly relies on advanced training, technology, and cooperation with other bodies to deal with situations that they commonly face (Interpol 2014; Hellenic Police 2014).  

Managerial Applications of Technology - Final Case Study

Managerial Applications of Technology - Final - Case Study Example The very first thing to do is to set up a framework for IT acquisition (p. 592). This entails identifying the appropriate IT applications that would be used in the organizational restructure, justifying that the new set of IT applications to be acquired is worthwhile in terms of costs and benefits, and planning the processes of acquisition and implementation of the newly acquired IT applications (pp 592-594). Some of the options available for IT acquisition are through lease of the required IT applications, outright buying or purchase of the application, developing the applications in-house or subcontracting the whole IT process to external managers/consultants. Whichever option chosen must be cost-effective; it must also help in initiating business process redesigning within the organization (pp. 600-606). If properly handled, this organizational transformation would also be instrumental in connecting the organization’s databases and 2 enterprise systems, and providing a smoo th link or integration to the organization’s business partners (p. 606). All the processes highlighted above could only successful happen if there is effective managerial or leadership establishment. This signifies that all the organization’s employees must support and work hard towards the change. 3 Outsourcing/Off-Shoring: Pros and Cons Question 2: You’ve been asked to work with HR to evaluate the potential for outsourcing some IT functions including the potential use of off-shore resources. What are the advantages and disadvantages associated with outsourcing? What can you share with your HR partner regarding the reasons to outsource, factors to be considered, and potential risks? Based on your knowledge of outsourcing/off-shoring what are your thoughts regarding work that would not be good a candidate for outsourcing/off-shoring? What methods will you suggest to measure the value of an outsourcing/off-shoring relationship? Answer 2: Some organizations percei ve IT outsourcing as a way of subsidizing their capital expenses and working towards cost-effectiveness to maximize profits (p. 506). However, there are some important factors that should be strictly considered before outsourcing/off-shoring some functions of any organization’s IT Department. Some commonly touted advantages of outsourcing/off-shoring include that it is cost-saving; it allows business expansion; it creates exposure to better technical expertise; it is flexible and encourage better quality and improvement; and it supports major organizational transformation (pp.506-510). But some of the disadvantages of outsourcing include de-motivation in in-house IT professionals; having negative effect on business strategy; the problem of confidentiality risks; and the fear of sudden collapse of IT provider. The main reason why an organization may seriously consider outsourcing its IT functions is to reduce the overhead capital 4 expenses on its IT requirements. However, it is helpful to consider some factors before going into outsourcing: these include choosing the right external IT Service Provider; estimating the cost of off-shoring; and identifying which applications should not be outsourced based on the importance of their confidentiality to the organization’s future. Even though all the factors outlined in the

The Breakfast Club Essay Example for Free

The Breakfast Club Essay The plot follows five students at fictional Shermer High School in Shermer, Illinois as they report for Saturday detention on March 24, 1984. While not complete strangers, the five teenagers are each from a different clique or social group. The five students Allison, Andrew, Bender, Brian, and Claire who seem to have nothing in common at first, come together at the high school library, where they are harangued and ordered not to speak or move from their seats by the antagonistic principal, Richard Vernon (Paul Gleason). They are to remain for a period of eight hours and fifty-four minutes (from 7:06 A.M. to 4 P.M., the only indication of time being on a clock that is 20 minutes fast). He assigns a 1,000 word essay (in which each student must write about who he or she thinks they are) and then leaves them mostly unsupervised, returning only occasionally to check on them. Bender, who has a particularly negative relationship with Mr. Vernon, disregards the rules and riles the other students; mocking Brian and Andrew, and sexually harassing Claire. Allison remains oddly quiet except for the occasional random outburst. The students pass the hours in a variety of ways. Gradually they open up to each other and reveal their inner secrets (for example, Allison is a compulsive liar, Bender comes from an abusive household and Brian and Claire are ashamed of their virginity). They also discover that they all have strained relationships with their parents and are afraid of making the same mistakes as the adults around them. However, despite these developing friendships the students are afraid that once the detention is over, they will return to their very different cliques and never speak to each other again. At the request and consensus of the students, Brian is asked to write the essay Mr. Vernon assigned earlier (the subject of which was to be a synopsis by each student detailing who you think you are), which challenges Mr. Vernon and his preconceived judgments about all of them. Brian does so, but instead of writing about the actual topic he writes a very motivating letter that is in essence, the main point of the story. He signs the essay as The Breakfast Club and leaves it at the table for Mr. Vernon to read when they leave. There are two versions of this letter, one read at the beginning and one at the end, which are slightly different; illustrating the change in the students judgments of one another and their realization that they truly have things in common.

Carbon Nanotubes for Drug Delivery Review

Carbon Nanotubes for Drug Delivery Review Using the functionalized carbon nanotubes and other nanomaterials to deliver the antimicrobial drugs, is one of the most applications of carbon nanotubes. Several studies were conducted about this topic. Amphotericin B (AMB) is one of the first antimicrobials to be delivered with CNTs. Wei Wu et al. studied the Targeted Delivery of Amphotericin B to Cells by using Functionalized Carbon Nanotubes, they used oxidized MWCNTs that were functionalized with AMB and FITC. They found that at equivalent AMB concentration of 10  µg/mL, this CNT conjugate was found to be significantly less cytotoxic to Human Jurkat lymphoma T cells as compared to pristine AMB. This CNT-AMB construct was able to penetrate cells rapidly within 1 h of incubation by spontaneous piercing mechanism without causing cell death. Finally, They evaluated the antifungal activity of CNTs,functionalized with AmB, against three species of fungi(Candida parapsilosis, Cryptococcus neoformans, Candida albicans). In this experiment, they used AmB that was covalently linked to ammonium functionalized multi- and single-walled carbon nanotubes (MWNT-AmB and SWNT-AmB). The functionlized forms was found to be more potent than free A MB possibly due to enhanced drug solubility and the presence of multiple copies of AMB per CNT molecule (i.e. the multivalence effect) leading to improved binding affinity between the drug and its target.177 In another separate paper by the same group, a similar MWCNTs AMB construct and a newly designed SWCNTs-AMB conjugate with PEG linker were prepared with AMB loading of 25% and 10% w/w, respectively. These conjugates were tested for their antifungal activities in comparison to pristine AMB and a conventional colloidal dispersion AMB deoxycholate formulation. Both MWCNTs-AMB construct and SWCNTs-AMB conjugate were considerably more than AMB alone. Some fugal strains which were resistant to free AMB showed a significant response to the MWCNT-based AMB conjugate.178 In another study performed by Pruthi et al., AMB was physically adsorbed on mannosylated MWCNTs inorder to treat leishmaniasis by achieving specific delivery of the drug to macrophages. the mannosylated MWCNTs had high affinity to bind lectins and were able to be uptaken by macrophages in sufficient amount. but the result of this study is unfortunately insufficient to support macrophage-targeting because a control experiment with non-mannosylated MWCNTs was not performed. Although AMB was adsorbed onto the mannosylated MWCNTs and demonstrated a sustained in vitro release profile, the use of Rh B-loaded mannosylated MWCNTs for intracellular fluorescence imaging of macrophages is inconclusive because Rh B could be detached from the MWCNTs before it enters macrophages, which means that the observed fluorescence is due to free Rh B not the MWCNTs-loaded with Rh B.179 Apart from AMB, dapsone is another example of antimicrobial that has been  successfully delivered with CNTs. It is an antimicrobial and anti-inflammatory drug that can be used to treat many diseases such as malaria, leprosy, AIDS-associated toxoplasmosis and other diseases.180 Some bacterial species developed resistance to dapsone so experiments was started to deliver dapsone with CNTs and fortunately it was delivered successfully. Dap-MWCNTs was formed by functionalizing dapsone onto oxidized MWCNTs. Dap-MWCNTs were first tested on rat peritoneal macrophages it was rapidly ingested with predominant endosomal localization without significant cytotoxicity. Dap-MWCNTs showed many advantages as it induced less apoptosis than oxidized MWCNTs and had a lower degree of oxidative stress. On the other hand, apoptosis of macrophages is important for clearance of intracellular pathogen, so the delayed apoptosis seen by Dap-MWCNTs may be counterintuitive in the treatment of infection.181 In anoter study, Pazufloxacin mesylate, an antibiotic belonging to the class of fluoroquinolones, was adsorbed onto MWCNTs functionalized with ethylenediamine. In vitro release suggested that the adsorption of pazufloxacin consists of two phases, the first one is a rapid burst release followed by a second phase of sustained release. The total amount of released pazufloxacin from the amino-functionalized CNTs was higher at pH 5.7 than pH 7.0, due to increase hydrophilicity in acidic condition. This could be advantageous in the treatment of infections, due to the acidic environment of the infected cells.182 In another hand, gentamicin, an aminoglycoside antibiotic, was incorporated into collagen hydrogel doped with 1% w/w CNTs which served as an additive to enhance the physical stability of the hydrogel and retard the release of gentamicin. The retarded release effect had took a place in the formation of irregular CNT network in the hydrogel which impeded solvent diffusion. However, The presence of CNTs can induce a simple chemical attraction between CNTs and gentamicin, and hence improve the drug loading which could affect the drug release rate.183 In addition, chloroquine is an anti-malarial drug that also possesses lysomotropic effect. Due to their ability to cause swelling and rupture of endocytic vesicles, lyosomotropic compounds have been proposed to be used as an additive to enhance gene transfection by enabling timely escape and minimizing degradation of delivered genetic material in lysosomes. For further enhancement of gene delivery with CNTs, chloroquine was loaded onto DWCNTs coated with cationic polymer PEI and plasmid encoding for luciferase. Chloroquine can be released from the CNTs in acidic condition.Coating chloroquine with cationic polymer and plasmid can strongly affect chloroquine loading. Transfection efficiency can be improved up to five folds by introduction of chloroquine compared to a non-chloroquine loaded control. Unfortunately this construct has limited uses as a biocompatible transfecting agent because it was found to have more cytotoxic effects to cells than the non-chloroquine loaded control and f ree chloroquine. In the future, this construct might prove to be effective as a treatment of intracellular malaria infection and the excellent intracellular delivery of chloroquine can explain the higher observed cytotoxicity.184 In another study, Annamalai Senthil Kumar et al. used an electrochemical route for highly selective immobilization of amoxicillin (AMX) on multiwalled carbon nanotube modified glassy carbon electrodes (GCE/[emailprotected]), without any linkers and surface functionalization. In order to reveal the immobilization of AMX both on the inner and outer (surface) walls of the carbon nanotubes. They usedX-ray diffraction, transmission electron microscopy and scanning electron microscopy. Finally, they tested its antibacterial activity against Escherichia coli, Staphylococcus aureus and Bacillus subtilis in comparison with the unmodified AMX and MWNT using disk diffusion method. They found that [emailprotected] has enhanced antibacterial activity against the three bacterial pathogens185 Liangliang Ji et al. studied the adsorption of two sulfonamide to MWCNTs. Nonporous, pure graphite was used as a comparative adsorbent The results revealed thatthe two sulfonamides have a strong adsorption to both MWNT and graphite which can be explained by( Ï€-Ï€ electron coupling)186 In another study, Xin Zhang et al, studied the adsorption of sulfamethoxazole on different carbon nanotube typesand compared the results with the adsorption to natural sorbents including soils, sediments and sludges. Many properties of carbon nanotubes contributed to the adsorption process such as surface area, diameters and surface functional groups. They showed that the adsorption coefficients of SMX on CNTs were generally twicehigher in magnitude than other natural sorbents..187 Also, Liangliang Ji et al. studied the effect of aqueous solution chemical characteristics on the tetracycline adsorption onSWNT and MWNTsuch as the effect of ionic strength (NaCl and CaCl2), the results showed that th ere is an inverse relationship between the ionic strength and the tetracycline adsorption on both SWNT and MWNT. They also studied the effect of Cu2†+ion (7.5 mg/L) that showeda higher tetracycline adsorption rate to both SWNT and MWNT due to cation bridging mechanism. They finally studied the effect of dissolved soil coal humic acids (50 mg/L) , and the results revealed that these acids have a minimal effect on SWNT while on graphite and MWNT it has a suppression effect on tetracycline adsorption.188 According to ciprofloxacin, S.A.C. Carabineiro et al. studied the adsorption capacity of ciprofloxacin on three types of carbon based materials: activated carbon, carbon nanotubes (MWCNTs) and carbon xerogel that were functionalized through oxidation with nitric acid then they were heat treated at different temperatures (between 350 and 900  °C) under a flow of N2. They demonstrated that the adsorption capacity affected inversely when the samples were treated with nitric acid. While thermal treatments, especially at 900 °C after oxidation, enhance adsorption performance.189 In another study, S. Ashok Kumar and Sea-Fue Wang studied the stabilizing of multi-walled carbon nanotubes by aqueous solution of ciprofloxacin. It was found that MWCNTs can be stabilized by ciprofloxacinand the dispersions were stable for more than a month.190 Recently, Haibo Li et al. studied the effect of PH and temperature on the adsorption of ciprofloxacin on different functionalized CNTs like: carboxyliz ed (MC), hydroxylized (MH), single-walled CNTs (SW)and graphitized multi-walled CNTs (MG).They found thatSW had the highest absorption rate for ciprofloxacin among all CNTs due to its largest surface area and they found that this is true for all PHs .Also, ciprofloxacinsorption was thermodynamically favorable For SW, while the reverse process was observed for MC and MG. For MH, ciprofloxacin sorption firstly increased then decreased with increasing temperature.191 Apart from using carbon nanotubes to deliver antimicrobial drugs, other nanmaterials were used form the same purpose. For example, Renjis T. Tom et al. prepared Ciprofloxacin-Protected Gold Nanoparticles of two different mean diameters, 4 and 20 nm. they used different analytical techniques to study the adsorption of ciprofloxacin molecule on gold nanoparticle surface. The voltammetric and spectroscopic studies confirmed that nitrogen atom of the NH moiety of piperazine group can bind strongly to Au nanoparticles. These particles are stable in dry state and at room temperature. This study showed that the release of molecule from the particles depends on the size of particles and is more in the basic medium than in pure water. These particles were found to have many application because their fluorescent nature. Finally, This study shows that metal nanoparticles could be useful carriers for ciprofloxacin and other fluoroquinolone molecules.192 Regarding to liposome, many other examples have also been developed for various applications. For ciprofloxacin, M Magallanes et al. were prepared Liposomes that incorporated ciprofloxacin by dehydration-rehydration procedure to treat Salmonella Dublin in mice sp leens. Their results revealed that a single injection of liposome-incorporated ciprofloxacin (LIC) was 10 times more effective than a single injection of free drug at preventing mortality.193 Another example conducted by MURRAY S. WEBB et al. who encapsulated ciprofloxacin into large unilamellar vesicles (LUV) and studied their antibacterial efficacy in vivo against Salmonella typhimurium in mice infected with intracellular S. typhimurium. They noticed that the LUV composed of dipalmitoylphosphatidylcholine-cholesterol (DPPC/chol), distearoylphosphatidylcholine-cholesterol (DSPC/chol), or sphingomyelin-cholesterol (SM/chol) increased the circulation lifetime of ciprofloxacin after intravenous (i.v.) administration by >15-fold. In another hand, the retention of ciprofloxacin in liposomes in the circulation decreased in the sequence SM/chol > DSPC/chol > DPPC/chol. It was noticed that after the adminsrtation of Liposomal ciprofloxacin,intravenously and intraperitoneally to mice, they conferred significant increases in the longevity of the drug in the plasma after intraperitoneal administration and in the lungs after intratracheal administration in comparison to free ciprofloxacin and the concentration of drug in the liver, spleen, lungs and kidneys is also increased. Also, they concludedthat it extended survival and reduced the number of bacteria in the liver and spleen after studying The efficacy of a single i.v. administration of an SM/chol formulation of ciprofloxacin in a Salmonella typhimurium infection mode l. The encapsulated formulation resulted in 103 to 104 fold fewer viable bacteria in the livers and spleens of infected mice than was observed for animals treated with free ciprofloxacin. These results confirmed that the utility of liposomal encapsulation of ciprofloxacin improved the pharmacokinetics, biodistribution, and antibacterial efficacy of the antibiotic.194 In another study, when negatively charged liposomes are used, ciprofloxacin efficiently inhibits the growth of M. avium in vitro in a murine macrophage-like cell line and this results also were observed in vivo by using specific stealth liposomes in a mouse model of tuberculosis infection.195 Regarding to Solid Lipid Nanoparticles (SLNs), a study conducted by D. Jain and R. Banerjee to develop single dose delivery systems based on nanotechnology for prolonged antibiotic release in a controlled manner. In this study they prepared ciprofloxacin hydrochloride-loaded nanoparticles using four different natural carrier materials: albumin, gelatin, chitosan (CS), and lipid [solid lipid nanoparticles (SLNs)] . They compared them on the basis of particle size, electro-kinetic stability, entrapment efficiency, and drug release. Their Results suggested that CS nanoparticles and SLNs were found to be promising formulations for sustained ciprofloxacin release especially for local delivery in ocular and skin infections.196 Finally, concerning to polymeric nanoparticles as nanoantibiotics to deliver ciprofloxacin, several studies were carried out. Fawaz et al. encapsulated the synthetic drug ciprofloxacin in polyisobutylcyanoacrylate (PIBCA) nanoparticles. Thay studied their pharmacokinetic after intravenous infusion to the rabbit. The results revealed that ciprofloxacin-loaded PIBCA/NP led to increased AUC, t1/2 and Vd, and to a decreased Cl as compared with free form of drug. In addition, they tested these nanoparticles against a M. avium infection in a human macrophage culture, it was found that ciprofloxacin-loaded PIBCA/NP was more effective than unbound ciprofloxacin. In spite of this, the efficacy of ciprofloxacin associated with nanoparticles was much lower than anticipated due to the cytotoxicity of the polymeric material that was observed at concentrations higher than 80 mg of PIBCA per ml.197 another study carried out by Dillen et al. to prepare Poly(lactide-co-glycolide) nanoparticles incorp orating ciprofloxacin HCl by using W/O/W emulsification solvent evaporation method. They used poly(vinylalcohol) as a stabilizer. They studied of different preparation factors on the physicochemical properties of nanoparticles. Thee microbiological activity on two types of microorganisms, Pseudomonas aeruginosa and Staphylococcus aureus, was tested. the activity against P. aeruginosa and S. aureus of the nanoparticles and aqueous solution was comparable.198 While Rosemary et al. investigated the antibacterial activity of ciprofloxacin-encapsulated silica nanoshells that were synthesized from [emailprotected] core-shell nanoparticles. In the case of Escherichia coli DH5R better antibacterial activity was showed in comparison with free ciprofloxacin, but the same activity was observed for Lactococcus lactis MG 1363. Also, nanoparticles were shown to enter the bacterial cell to exert their antibacterial effect by fluorescence imaging studies that conducted using fluorescein [emailprote cted]199 Last study carried out by Abeylath et al. where they synthesized glycosylated polyacrylate nanoparticles that had covalently-bounded three antibiotics (N-sec-butylthio b-lactam, ciprofloxacin, and a penicillin ) within their framework. The results of the microbiological test showed that the N-sec-butylthio b-lactam and ciprofloxacin nanoparticles both had powerful in vitro activities against methicillin-resistant Staphylococcus aureus and Bacillus anthracis, while the penicillin-bound nanoparticles had no antimicrobial activity

Porters Five Forces Analysis Aids Marketing Essay

Porters Five Forces Analysis Aids Marketing Essay Introduction Porters Five Forces Analysis aids a business in cross checking a competitive environment. It has similarities with other tools for environmental analysis, such as PEST analysis, but is more likely to focus on the single or a stand alone, business rather than a single product or range of products, before Michael E Porter devised the five forces model there was a way of think which implied that due to competition the rate of return in an industry would be constant across all firms and industries, this way of thinking contrasted a number of studies which has identified that different industries were in fact able to maintain different levels of profit which was due to the way a industry was structured. different industries can sustain different levels of profitability (Porter, M (23/04/10). Competitive Strategy: Techniques for Analyzing Industries and Competitors) Michael E Porter presented a structure that replicates an industry as being influenced by five forces. These five forcers are barriers to entry, supplier power, threats of substitutes, buyer power and degree of rivalry with in the industry. Based on this analysis, a company can develop a competitive strategy for gaining and sustaining competitive advantages over rival firms and thereby generating above-average return on investments. (Niederhut-Bollmann, C, Theuvsen, L,. (23/04/2010). Strategic management in turbulent markets) Porters Five Forces provide a simple framework to analysis an industry structure and view its potential for profitability. It works by looking at the strength of five important forces that affect competition. Rivalry With reference to economics, competition among companies will forces over all profits to zero (Iupindia, D. (24/4/10). Journal of Applied Economics), but because there is no-such thing as perfect competition firms in any industry will continue to attempt to achieve a competitive advantage over rival companies, to help a company achieve an advantage over its competitors it can use a number of competitive moves such as: Changing the prices of its service or product, Improving product differentiation, using the most appropriate channels of distribution or developing relationships with suppliers. (Porter, Michael E.. (24/4/10). THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY ) When classifying the intensity of a companys rivalry there a number of different unique points which help to identify how competitive that industry is. If there are a number of large firms in an industry these firms are competing for the same customers and resources (Porter, Michael E. (25/4/10). How competitive forces shape strategy). This rivalry increases if the companies in the industry all have equal market share. Slow market growth will also cause an increase in rivalry as firms are forced to compete for limited market share in contrast an industry which is growing rapidly will have higher revenue and a bigger market share due to the fact that there are so many emerging consumers. Added to the slow market growth and the number of firms in an industry, low product differentiation can also affect the amount of rivalry in an industry a perfect example is the Smartphone industry, all the phone are the same and offering the same benefits to the consumer. But by offering or creating a brand identity a company can restrict the amount of rivalry in the industry again a example is in the Smartphone industry Apple has been able to create a successful brand which differentiates them from there competitors. When an industry is producing higher profits it entices new entrants into the market this in turn increase the amount of rivalry. At a certain point in the product life cycle an industry will have too many competitors and the industry can become crowed, with all these business producing the same product the market becomes saturated creating a position of too many products and not enough buyers Threat of Substitutes The Threat of Substitutes means other products which are in other industries affecting the product which is being produced. If a substitute product is limiting the ability of the industry to raise prices it falls in to the category of a substitute. For example BHP Billiton is a mining company which extracts minerals from the ground such as iron ore another mining company which extracts oil from the ocean would be a substitute. While the threat of substitute normaly affects an industry via a completive price strategy it can also pose a threat in areas such as technology and resources. Buyer Power When an industry has a strong buyer power it suggests that the consumers have an impact on the companies. These buyers are able to set prices and dictate to the industries what they want; this is prevalent in industries where there are many suppliers and only one buyer for example in the car manufacturing industry there are many makers of cars and they all need tires but there are only a few companies that make tiers. Supplier Power If an industry requires raw materials such as metal, labor or commodities it creates a relationship with a company that supplies the specific need and want that the industry is looking for. If the supplier are powerful and have a large market share they are able to influence the producing industry a perfect example of this is BHP Billiton. BHP Billiton is able to sell its raw materials such as iron ore to countries such as china at higher price which allows the company to capture some of the profits which are had by the metal industry. Barriers to Entry New firms entering an industry affect competition Barriers to entry benefit existing companies already operating in an industry because  they  protect  an established companys  revenues and profits from being whittled away by  new competitors.( J Cramer. (01/05/2010). Barriers To Entry. Available) Barriers can be exploited and used to improve the competitive advantage of the company. These barriers can be caused by the Government who regulate some industries by allowing monopolies for example Telstra who have a monopoly over the telecommunication business, legal patents which are used by companies who have a entrepreneurial idea, having specific assets such as technology which is required to produce a particular product and having cost effective economies of scale which is the point where the cost of producing a unit is at a minimum. Porter five forcers can also be used to determine the attractiveness of an industry or market as measured by the long-term return on investment of a average firm which depends largely on the five factors Michael E Porter developed, these factors influence Profitability, The intensity of competition among existing competitors, the existence of potential competitors who will enter if profits are high, substitute products that will attract customers if prices become high, the bargaining power of the customer and the bargaining power of suppliers (Aaker, D (23/04/10). Strategic Market Management) As BHP Billiton has a lot of financial strength which has been created though well planed cash flow and balance sheets, a variety of products and customers, as well as access to global assets and an always expanding stage of prospects, they are able to determine how a buyers must act an example of this is when BHP Billiton dictated iron-ore prices to steelmakers (Sarah-Jane Tasker. (23/04/2010). Giant iron ore producers are dictating price, says Beijing) In 2009 BHP Billiton and Rio Tinto Signed a Joint Venture which allowed the two companies to control and encompasses all current and future Western Australian iron ore assets and liabilities, this has decreased the amount of competition in the mining industry, as well as eliminating the threat of potential entrants, the joint venture has also allowed the two companies to increased there barging power in terms of exporting the iron-ore, at the same time cutting the bargaining power of those customers, as there is not substitutes for minerals BHP Billiton and Rio Tinto will be able to continue to create a profit in the industry. There are some arguments which view the Porters five force model as out of date and touch with the twenty-first century way of conducting business. Dagmar Recklies who has extensive experience in the strategic analysis of markets, companies and business models also a wide knowledge in the development and implementation of concepts for strategic planning writes that Porters ideas have become more and more subject of critique under the impression of the developing Internet economy during the last decade. Critics point out that economic conditions have changed fundamentally since that time. The rise of the Internet and of various e-business applications has strongly influenced nearly all industries. (Recklies, D. (2/5/10). Beyond Porter A Critique of the Critique of Porter) As Michael E Porter is viewed as one of the most influential people in the strategic management way of thinking; his models have grown and are being used by managers and business all around the world, even though his models are based on the economic situations in the eighties his theories are still relent even in a time where a majority of business is done on line. I believe internet competition in any industry has increased. The internet allows business to trade and stay competitive not only locally but global. Many products and even some service operate solely online for example using the porters five force model and applying it to the internet and companies which use only internet it is possible to explain how a business can remain completive. Buyer power Customers are able to have a better buyer power when there are more choices in an industry, as with business operating via the internet offering a wider choice of goods and services at lower cost play to how a customer wants to purchase, an example of this is eBay there are millions of different products at lower then retail cost meaning that consumers have a wide choice of products. Supplier power Supplier power is the opposite to buyer power where by buyers have less choices in an industry in relation to the internet and purchasing products on the internet companies such as Google dominate the internet, other companies use this website as a vehicle to recommend there product to the consumer while paying Google for the opportunity to advertise via there site. Threat of substitutes As stated early the threat of substitute is high when there are many product options. The internet allows a consumer to shop around and purchase there product form other countries or business where the cost of manufacturing is cheaper. Barriers to entry The threat of a new entrant into the market which you are competing in is high, it is very easy for a local business to setup an internet website and start selling there product. Even though there is high competition on the internet there is always an opportunity for a business to sell or offer a new product or service. Rivalry In relation to business operating via the internet there is extensive amount of rivalry which will effect how a modern day internet business is able to gain a competitive advantage but by viewing the above factors it will allow the particular business to view the correct direction and strength to successful attain a profit Porters Five Forces Model can help demonstrate the attractiveness of starting an on-line business. A business person should use the model to identify competition, make a plan, and implement the process. (Bennett, J. (2/5/2010). Porters Five Forces Model And Internet Competition) As stated in the article by J, Bennett porters five force model is still applicable to the way companies do business on the internet you still need to assess you Buyer Power, Supplier power, what threats you product or service has and what the barriers to entry are Even through Dagmar Recklies states that: these models cannot explain or analyze todays dynamic changes and have the power to transform whole industries (Recklies, D. (2/5/10). Beyond Porter A Critique of the Critique of Porter) what needs to be understood is that the business running on the internet are still business and they are still subjected to industry competition and that porters five force model will still help a company to analysis how competitive there industry is. There are a number of other models which would help a company determine how competitive the industry is that they are competing in. The Ansoff Matrix proposes that a company will mature whether it markets new or existing products in a new or existing market. If done correctly the Ansoff Matrix will be able to guide a company by suggesting a growth strategy such as; Market penetration, product development, market development and diversification. Market Penetration This strategy consists of developing companies products to an existing market. This strategy will help a company achieve objectives such as; maintaining or increasing the market share on current products, become a market leader, it can help remove competitors from a market and increase the amount existing customers use Product development The Product development strategy can be used to introduce a new product into existing markets for example developing needs and wants so it can appeal to the particular existing market. Market development This strategy is used to help a company trade an old product in a new market for example selling a product over seas, lowering prices which will attract new customers or distributing a product via a different channel. Diversification Diversification is a growth strategy where by a business markets new products in new market this strategy is very riskey due to the fact the business is moving into a market that it has little or no experience in For a business to adopt a diversification strategy, therefore, it must have a clear idea about what it expects to gain from the strategy and an honest assessment of the risks. . (Chapman, A. (2/5/2010). business plans and marketing strategy) Compared to the Porters five force model the Ansoff matrix can be a useful extension to encompass the degree of risk a company will experience by venturing into a new/expanding market (Bennett, R. Vignali, C. (1996). Dancall Telecom A/S in the UK mobile telephone market) it also deals with the possibility that an industry could be attractive because certain companies are in it, such as the Smartphone industry looks like a positive industry to be in but this is only due to Apple being so dominant. The Ansoff Growth matrix is used as a tool that helps businesses decide their product and market growth strategy where as Porters Five Forces is designed as a tool to help managers view a industries opportunities and threats allowing for a completive advantage to be formed. Conclusion In conclusion Porters Five Forces Analysis is a significant model for reviewing the possible for profitability in an industry. It works by looking at the strength of five important forces that affect competition, Supplier Power which is the power of suppliers to drive up the prices of inputs, Buyer Power which is the power customers to drive down prices, Competitive Rivalry which is able to evaluate the strengths of business in a industry, The Threat of Substitution helps reference the amount of different products and services that can be used in place of your own and finally The Threat of New Entry which refers to the ease with which new competitors can enter the market. If a company applies this model it will assist the business in viewing and identifying the strengths and directions in which they need to head to sustain profit in there given industry Literature and References: Porter, M (10/1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors . NY, USA: Free Press. 34-56. Aaker, D (2008). Strategic Market Management. 9th ed. New Caledonia: Jonh Wiley Sons, Inc. 67-68 Sarah-Jane Tasker. (2010). Giant iron ore producers are dictating price, says Beijing. Available: http://www.theaustralian.com.au/business/giant-iron-ore-producers-are-dictating-price-says-beijing/story-e6frg8zx-1225854289070. Last accessed 23/04/2010. Niederhut-Bollmann, C, Theuvsen, L,. (2008). Strategic management in turbulent markets. The case of the German and Croatian brewing industries. 1 (2), 64. Porter, Michael E.. (Jan2008). THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY.. Harvard Business Review. Vol. 86 (16), 78-93. J Cramer. (2010). Barriers To Entry. Available: http://www.investopedia.com/terms/b/barrierstoentry.asp. Last accessed 1/05/2010. Recklies, D. (2008). Beyond Porter A Critique of the Critique of Porter. Available: http://www.themanager.org/strategy/BeyondPorter.htm. Last accessed 01/05/2010. Recklies, D. Recklies, O. (2000). Who We Are. Available: http://www.themanager.org/rmpenglish/self.htm. Last accessed 2/05/2010. Bennett, J. (2010). Porters Five Forces Model And Internet Competition . Available: http://ezinearticles.com/?Porters-Five-Forces-Model-And-Internet-Competitionid=446461. Last accessed 2/05/2010. Chapman, A. (2008). business plans and marketing strategy. Available: http://www.businessballs.com/freebusinessplansandmarketingtemplates.htm#ansoff%20product%20market%20matrix. Last accessed 2/05/2010. Bennett, R. Vignali, C. (1996). Dancall Telecom A/S in the UK mobile telephone market.(European Marketing Management Issues: A Case Study Selection).. Management Decision . 24 (8), 6-11. Wierenga B., Knowledge Based Systems in Marketing, Purpose, Performance, Perceptions and Perspectives,Management Report Series, no. 112, Erasmus University Rotterdam, Dept. of Business Management,1992. Iupindia, D. (2010). Journal of Applied Economics. IUP. 9 (2), 1-24. Porter, Michael E. (1980). How competitive forces shape strategy.. Harvard Business Journal. 2 (17), 34-50. Coyne, K.P. and Sujit Balakrishnan (1996),Bringing discipline to strategy, The McKinsey Quarterly, No.4. Porter, M.E. (1980) Competitive Strategy, Free Press, New York, 1980. SEC Form 20-F, BHP Billiton Limited and BHP Billiton plc, for FY 2007 (PDF). BHP Billiton. 2007-09-26. p.  274. http://www.bhpbilliton.com/bbContentRepository/20fstatement2007.pdf. Retrieved 2008-04-09. BHP wont be drawn on a Rio sweetener. FT.com (Financial Times). 2007-11-28. http://www.ft.com/cms/s/0/fe0b3904-9d88-11dc-9f68-0000779fd2ac.html. Retrieved 2007-11-28. Pump Industry Analyst. (2010). BHP Billiton plans iron ore mining expansion in Western Australia.. Iron Ore Mining. 1 (2), 3-4. Richardson, M. Evans, C. (2007). Strategy in Action Applying Ansoffs Matrix.. British Journal of Administrative Management; . 59 (3), 1-3.

Decadence and Aestheticism :: History Historical Papers

Decadence and Aestheticism Many may wonder if the era of the 1890’s was the beginning, end, or change of a new age. The era can often be described as modern, advanced, and different. Many people were experimenting, inventing, and trying new things. Decadence and Aestheticism arose. Decadence emerged as a dark side of Romanticism in that it involved forbidden experiences. Decadence was referred to as moral, social, and artistic. As Beckson says, "The dark side of Romanticism derived from Poe and other writers who defined it as strangers united with beauty"(Page 40). The distinguishing feature of a Decadent is the retreat of reality. For example in "The Importance of Being Earnest" by Oscar Wilde, Algernon and Jack have a pretend character that they often used as an escape from reality. Decadence represented Symbolism and Impressionism. Also known as fin de siecle, Decadence is described by Arthur Symons, a participant observer who said, "it has all the qualities that mark the end of great periods, the qualities that we find in the Greek, the Latin, the Decadence, an intense self consciousness, a restless curiosity in research , and a spiritual and moral perversity."(Altick Page 296). In Aestheticism, life is viewed as an art. Aesthetes found beauty in art and in whatever was attractive in the world. Altick said, "The connecting link was Rosetti, whose poetry and painting inspired the Aesthetes"(page 291). Art’s purpose for the Aesthete was for pleasure. The Aesthetics interpreted his artistic aim as the pursuit of beauty separated form social meaning. Oscar Wilde’s theory towards Aestheticism was that the only reality worth seeking was not material goods but the individual experience. And so Aestheticism involved a complete revulsion against received standards of values. Aesthetics found that through their great interest in beauty, pleasure that is derived form objects of art is more beautiful than other pleasures. The truth about an Aesthete is that the mind is usually more active in a creative sense in the appreciation of nature than in the enjoyment of a finished work of art. An Aesthete has a great appreciation for nature. One may look at an object, place, or person and perceive it a different way than another person may perceive it. He does not actually see them the way they appear but his imagination gives his perception a memory picture of them. For an Aesthete to obtain pleasure, "it is the perspectives of perception that is necessary to an understanding of both appreciation and creation"(Langfield page 24).

Comparison of Federico García Lorcas Poems, Romance de la Pena Negra a

Comparison of Federico Garcà ­a Lorca's Poems, Romance de la Pena Negra and La Aurora Romance de la Pena Negra (Ballad of the Black Sorrow) was written by Lorca on the 30. July 1924 (Catedra:80). It was one of a collection of poems he entitled the Romancero Gitano (Gypsy Ballads) that, when published, was a huge success, among academics and the general public alike, making this book one of his most well known pieces of work. There are many reasons why the poems received such wide acclaim in terms of Lorca’s wider audience: It is clear that the ballad, with its simple, eight-syllable line rhyming structure makes for uncomplicated reading, in addition, the subject matter would have sparked general interest due to the mysterious nature of its gypsy protagonists, who had popularised the flamenco arts at the end of the 19th century, yet inspired a mixture of fear, loathing and admiration in Spain that all Spaniards would have recognised. The universal content of the poems is another reason for their popularity, they are rich in natural imagery, the moon, the sea and the mountains all appear frequently, as do themes of love, sexuality and death, making the poems easily accessible to all readers on a basic level. Critics and academics were just as appreciative of Lorca’s work, in it they were able to recognise his talent for fusion and innovation, for example, he combined the narrative ballad format with the lyrical (Harvard: 32) and harmoniously blended elements from the classics (influences from Greek mythology) (Catedra:79), the folkloric (the use of gypsy lore), and the most modern scientific thought of Freud and his theories regarding dreams and the subconscious. It is important that Lorca would choose the ballad to create h... ...r to give the coins being thrown at the abandoned children, the quality of furious swarms of wasps that, rather than helping, are actually attacking them. The contrasting images deployed by Lorca in these lines convert the traditional good associated with giving money into a form of torture; the money becomes a weapon and the act of giving money a lesson on morality. BIBLIOGRAPHY Carr, Raymond: â€Å"Spain 1808-1975† (2nd ed.) 1982, Oxford University Press/Clarendon Press â€Å"Federico Garcà ­a Lorca Conferencias I†, Alianza Editorial, S.A., Madrid 1984 Gaos, Vicente: â€Å"Antologà ­a del Grupo Poà ©tico de 1927† Ediciones Cà ¡tedra, S.A. 1981 Harvard, Robert G: â€Å"Federico Garcà ­a Lorca Gypsy Ballads – Romancero Gitano†, Aris & Phillips – Warminster – England. Salinas, Pedro: â€Å"Literatura Espaà ±ola Siglo XX† 1970, Alianza Editorial, S.A. Madrid http://witcombe.sbc.edu/modernism/

Earning Gap between men and women Essay -- essays research papers

Earnings Gap   Ã‚  Ã‚  Ã‚  Ã‚  Earnings gap by gender can be explained by several different theories. Varying on the individual views/opinions some theories may make more sense than others. In my opinion the one theory that best explains this gap between genders is the occupational segregation. There are some occupations that are female, and others that are male.   Ã‚  Ã‚  Ã‚  Ã‚  One of the explanations for this is the discontinuity of the female participation/attachment in labor force. During their labor force participation, women would need to take time off for child bearing. In order to ensure that she still has a job when she comes back, she needs to choose a job with general skill level. As a result, the jobs that require only a general skill level and not a ...

The Effects Of Reciprocal Teaching On English Language Education Essay

This reappraisal of the literature is separated into subdivisions get downing with mutual instruction and the current research. The surveies for mutual instruction are reviewed harmonizing to their research design ( e.g. , meta-analysis, group designs, qualitative designs, and single-subject designs ) . Part of this subdivision includes a reappraisal of the mutual instruction monitoring scheme as it relates to current surveies. Subsequently there is a sum-up of the unwritten linguistic communication development in English Language Learners ( ELLs ) . With a turning figure of immigrants from assorted states, Miami Dade County Public Schools ( M-DCPS ) is a runing pot of ELLs. M-DCPS is besides the second-largest minority public school territory in the state. These pupils are expected to execute at the same degrees as their equals on the Standardized Achievement Test, Tenth Edition ( SAT-10 ) regardless of their appreciation of the English linguistic communication. With the current move into answerability and pupil accomplishment, instructors are obliged to happen schemes to help the ELLs in increasing non merely vocabulary, but besides reading comprehension. ELL pupils need to understand the reading strategies non merely to go through the SAT-10 and progress to the following class degree but besides to construe text in the existent universe. In order for pupils to efficaciously utilize the reading schemes, they must be actively engaged in the activities that are represented to them. The instructor must supply a huge sum of chances across all capable affair and convey in illustration from their day-to-day lives every bit good. If the pupil continues to pull strings the assorted passages/text, so their comprehension accomplishments will increase and in bend will accomplish higher tonss in the SAT-10.Reciprocal TeachingResearch workers in a figure of surveies have systematically found that mutual instruction is an effectual manner to increase pupil comprehension. Relatively small is known about the issues of how multiple schemes can, and should, be combined in comprehension direction ( Brunstein & A ; Kieschke, Sporer 2009 ) . Reciprocal in struction ( RT ) is an instructional process developed by Palincsar and Brown ( 1984 ) to better pupils ‘ text comprehension accomplishments through scaffold direction of four comprehension-fostering and comprehension-monitoring schemes ( Palincsar & A ; Brown, 1984 ; Palincsar, David, & A ; Brown, 1989 ; Rosenshine & A ; Meister, 1994 ) , that is, ( a ) bring forthing one ‘s ain inquiries, ( B ) sum uping parts of the text, ( degree Celsius ) clear uping word significances and confounding text transitions, and ( vitamin D ) foretelling what might come next in the text ( Brunstein & A ; Kieschke, Sporer 2009 ) . The instructor could so supply counsel and feedback at the appropriate degree for each pupil. Theories of comprehension suggests that active acquisition from text must affect a flexible repertory of comprehension-fostering and monitoring activities ( Alfassi, 1998 ) . Explicit direction in comprehension-enhancing activities appears particularly important for the novice reader and the academically delayed pupil ( Alfassi, 1998 ) .Meta-AnalysisIn order to look into the effectivity of mutual learning two meta-analyses have been conducted. Meister and Rosenshine ( 1994 ) provided the first analysis of the survey. After placing 16 published and unpolished surveies related to mutual instruction, they concluded that teacher-made appraisals had a greater consequence on reading comprehension instead than standardised trial. In general, Meister and Rosenshine and ( 1994 ) found that when the four schemes ( i.e. , oppugning, sum uping, clear uping, and foretelling ) were explicitly taught before prosecuting in the mutual instruction processs pupils ‘ comprehension abilities increased more than when the schemes were taught as the mutual instruction intercession was in procedure. In an unpublished thesis by Galloway ( 2003 ) , an extended reappraisal of the current literature on mutual instruction was conducted utilizing traditional meta-analysis. The research worker found moderate consequence sizes for intercessions utilizing mutual instruction. The important differences between teacher-made trials and norm-referenced trials found by Meister and Rosenshine ( 1994 ) were non found by Galloway ( 2003 ) . Galloway concluded there still is a demand to document in the literature the execution of the mutual instruction process. Both of the meta-analytic surveies described provide support for the effectivity of mutual instruction. Sample size and the fidelity to which the mutual instruction intercession was implemented remain a restriction.Group DesignsLysynchuk, Pressly, and Vye ( 1990 ) studied how mutual instruction improves the reading comprehension public presentation of hapless readers. In this survey, 72 four and rate seven pupils in Canada participated in 1 3 Sessionss of mutual learning reading intercession reading direction. Of the 72 pupils, 36 were assigned to the mutual instruction intercession, while the others worked in little groups, with the instructor offering aid if needed in decrypting and transition apprehension. Thirteen Sessionss were administered to both groups, with day-to-day dependent steps being taken ( i.e. , reciting and inquiries ) , every bit good as pre and station standardised reading steps. For both informal and formal appraisals, the reading comprehension of the experimental group of hapless decipherers was higher than the control group of hapless decipherers. No betterments were seen on vocabulary acquisition and care in either group. Klinger and Vaughn ( 1996 ) used mutual instruction as an intercession for hapless decipherers with larning disablements ( LD ) , but who were besides ELL at the in-between school degree. This survey concluded that mutual learning intercession appeared to better the reading comprehension of pupils with LD/ELL and supported mold and societal interaction as agencies to larning as proposed by Vygotsky ( Schunk, 2004 ) .Qualitative DesignsThe usage of qualitative research methods lend themselves good in the probe of jobs where engagement, observation, and enquiry of intending are of involvement ( Shank, 2006 ) . In a survey conducted by Hacker and Tenent ( 2002 ) instructors constructed their cognition of mutual instruction ( based on Hashey & A ; Jimmy conorss, 2003 ) as they implemented the intercession. The survey lasted 3 old ages and 17 instructors from two simple schools were followed. Data was collected based on patterns and alterations of mutual instruction in order for them to d evelop a theory on how to implement the intercession efficaciously in the schoolroom. The three elements of mutual instruction that were examined: scheme usage, profusion of duologue, and scaffold direction. The chief issue the instructors encountered with the pupils was in duologue in which they felt it was superficial and non rich ; this determination was besides supported by Whitehead ‘s ( 2002 ) probe of guided reading intercession. Hashey and Connors ( 2003 ) besides suggest that pupils benefit from mutual learning beginning in the 3rd class because of their experience with decrypting accomplishments.Single-Subject DesignsPalincsar, David, and Brown ( 1989 ) have suggested that mutual instruction may be more good as a little group intercession. In the initial mutual instruction survey, Palincsar and Brown ( 1984 ) employed a individual capable research design to look into the effects of mutual instruction with a little group of pupils. To day of the month several research workers have utilized individual capable designs to mensurate the effects of mutual learning with little groups of pupils in applied scenes.The Reading ProcedureCrowder and Wagner ( 1992 ) suggest reading may be a â€Å" fuzzed construct † ( p. 3 ) to understand ; it is a complex procedure ( Sternberg, 2003 ) , A simpler position of the reading procedure was explained by Hoover and Gough ( 1990 ) . The research workers suggested that the reading procedure consisted of two constituents: decryption and comprehension. To them, decrypting encompasses phonemic consciousness, phonics, and reading eloquence, while comprehension and vocabulary are thought of as one constituent. The simple construct of decrypting and comprehension was elaborated on by LaBerge and Samuels ( 1974 ) . From the position of cognitive psychological science, they proposed a theory of automaticity, which explained decrypting as a combination of reading velocity and truth. This eloquence in decrypting allows for cognitive resources to treat information expeditiously make intending from text ( Hashey & A ; Jimmy conorss, 2003 ) . Therefore, fluid readers have the ability and attending to grok what they read. Conversely, hapless decipherers, who lack eloquence, will utilize their available cognitive resources to decrypt alternatively of utilizing those resources to grok text to the full ( LaBerge & A ; Samuels, 1974 ) ; this deficiency of eloquence outputs superficial comprehension and spreads in apprehension.English Language LearnersThere is limited research conducted on the unwritten linguistic communication development in English Language Learners ( ELLs ) , such as vocabulary, grammatical signifier, and matter-of-fact forms. Therefore, restricting the apprehension of specific facets of ELLs unwritten linguistic communication development and, therefore small empirical footing for be aftering educational intercessions ( Genesse, Lindholm-Leary, Saunders & A ; Christian, 2006 ) . Latino pupils as a whole, including English proficient kids in the 2nd coevals and beyond, score significantly lower in reading than other pupils. However, the chance of geting an unknown word by the way through reading is merely approximately 15 % ( Swanborn & A ; de Glopper, 1999 ) . These pupils frequently exhibit more jobs with reading comprehension than make fluid talkers of English of comparable ability, because of differences in background cognition relevant to what is read in school and limited English linguistic communication proficiency ( Klingner & A ; Vaughn, 1996 ) . There are besides assorted positions on the benefits of mutual instruction. Many surveies suggests that ELLs can profit from mutual instruction because of improve comprehension for pupils who can decrypt but have trouble groking text ( Klingner & A ; Vaughn, 1996 ) and others recommend that vocabulary direction should take topographic point in order to increase pupil comprehension ( Genesse, Lindholm-Leary, Saunders & A ; Christian, 2006 ) . Prior mutual instruction research has examined the effects of teacher-facilitated scheme direction without analyzing how pupils apply schemes when the instructor is non present ( Klingner & A ; Vaughn, 1996 ) . This survey conducted by Klingner and Vaughn ( 1996 ) proved that that initial reading ability and unwritten linguistic communication proficiency seemed related to additions in comprehension, that a greater scope of pupils benefited from scheme direction than would hold been predicted on the footing of old research, and that pupils in both groups continued to demo betterment in comprehension when provided minimum grownup support. For those grounds, it is critical to understand the relationship of mutual instruction among ELLs. This will let instructors to outdo find the most effectual reading scheme to accomplish acquisition additions in reading comprehension. These patterns include expressed direction in nucleus reading competences after control for undertaking trouble through systematic staging, learning pupils separately or in little groups, patterning and learning schemes, learning when and where to use schemes, ongoing and systematic feedback, and ongoing advancement monitoring ( Miester & A ; Rosenshine, 1994 ) .