Essay --

Executive SummaryThe Sun Products Corporation has designed a product that liberty chits buyers an easy and affordable room to effectively well-fixeden their laundry. decent fabric softening is the most effective process available to squinch static cling and stiffness in clothing. Improper laundry techniques consequence in wrinkles, faded materials, and the breakdown of fabrics. Studies have shown that proper washing procedures freighter slow down the deterioration of fabrics and lengthen the life of clothes musical composition making the whites whiter and colors brighter over a longer period of time. The sterling(prenominal) solution to this problem stems from the lack of use of fabric softeners. Existing products offer no effective or affordable solutions for ensuring laundry comes out soft and snuggly. Treatment of clothes costs Americans over $4 Billion in direct costs each year.The Sun Products Corporation is the first contention of laundry products to answer this pro blem and provide proven results that using fabric softener lengthens the overall life and quality of clothing. after washing, the unique additive in our fabric softener remains on the clothes. This will allow protection from precarious UV rays, immense dryer and iron heat, daily usage, as well as future laundry cycles. Though our brand Snuggle, we shall provide this in a new product line under the registered brand figure Snuggle Dri, which not only provides the advantages stated above but to a fault creates a water repellant coating. No other product on the market offer similar results along with trusted quality and government agency of Snuggle. The CompanyThe Sun Products Corporation was founded in 1975 as Huish Detergents Inc. by way of Wilton, Connecticut. The Sun Products Corpo... ...ed on detailed financial projections, Snuggle Dri will learn $300,000 in start-up capital, but will bring in positive notes flow practically instantaneously which will handle any unthought expenses and generate profit by the discontinue of Year 1. By the end of Year 3 the brand will be generating $30,000,000 in gross revenue with a sizeable net profit.Sales - Sales growth is communicate at a constant rate of 90% annually, which based on growth from existing channels of diffusion and positioningOperating Expenses - After the first 24 months we project an increase in operating expenses caused by higher advertising, marketing, and promotion costsInventory Turnover - We will absorb with a test run with purchase of 30,000 gallons of Snuggle Dri. We will hang in this as a minimal inventory stock at our distribution hub. On average, we will have three months worth of inventory on hand.